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Is CALM the answer for loud commercials?
tbutts
Posted: Monday, June 08, 2009 10:36 AM
Joined: 9/8/2008
Posts: 14


The foolish CALM (Commercial Advertisment Loudness Mitigation) Act, introduced in Congress last year gets its first hearing on Thursday, June 11 at 10 AM. Details of the Act can be found here.

We've said this before and will say it again. Congress has too many more important issues on their plate to be dealing with such unnecessary legislation such as this. Nobody (but perhaps the advertisers) likes commercials louder than programming, however, legislation is not the answer. The solution is for the FCC to make a better effort to make sure broadcasters comply with dialnorm rules. Programming loudness is annoying but doesn't merit attention from a Congress that's already overburdened with more important issues.

What do you think?


 

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